Glossary - Lookout Ridge IT

The words the panel uses, in plain English. Each one links to the page where it matters.

Add-on

A feature that not every site has. We add it for you when you ask. You cannot switch one on yourself. Each add-on page says so at the top. See Add-ons.

Admin panel

Your website’s control room. It is where you change what the public sees, and only people you invite can get in. See The admin panel.

A short notice across the top of every page of your website, such as new hours. See Alert Banner.

Album

A set of photos shown together on your Gallery page, such as one job or one year. See Gallery.

Alt text

A short line that says what is in a picture. It is read out to people who cannot see the picture, and search engines read it too. See Media.

Analytics

Your visitor numbers: how many people came, and which pages they read. See Analytics and cookies.

Appearance

The screen where an Admin user picks the look of the whole website: the style, the colors, light or dark, and the fonts. Find it under Plugins, then Site Layout. See Appearance.

Bio Page

One short page of links, made for the “link in bio” spot on a social profile. See Bio Page.

Block

A ready made strip of a page: a big headline, a row of service cards, a set of photos. You fill in a short form and the block builds the layout. See Pages.

Booking

A time a customer picks on your website to meet you or have a job done. You accept or decline each one. See Bookings.

Branch

One shop or office that customers can visit, with its own page, address, hours and map. A business with one place needs none. See Branches.

Broken link

An address that leads to a page that does not exist, so the visitor gets a “page not found” screen. See SEO.

Business info

Your business name, address, phone, hours, social links and licenses. You fill them in on the Business info tab of the SEO page, not under Content. See SEO.

Byline

A “written by” credit. A post or a project can name its writer in the Author box, which picks someone from your team. The Bylines part of the edit screen is a different thing. Your website does not use it, so it can stay empty. See Posts.

Calendar

The screen just under Dashboard that shows what went live and what is set to go live, by date. You can move a scheduled entry to a new time from there. See Saving and publishing.

Caption

A short line printed under a photo in an album. It is also used as the description if the file has no alt text of its own. See Gallery.

Comment

A note a visitor leaves under a post or a project. It waits for you to approve it before anyone else sees it. Comments are off until you turn them on. See Comments.

Content type

One kind of entry, such as a service or a review. It decides which boxes you see when you open an entry. See Content Types.

The little box that asks a visitor about cookies. Until they say yes, parts of your page that come from another company, such as a map, wait. See Analytics and cookies.

CSV

A file of rows and columns that opens in Excel, Numbers or Google Sheets. It is how you get your leads out of the panel. See Leads.

Customer account

A customer’s own page on your website, where they see their orders and bookings and change their details. See Customer accounts.

Dashboard card

A box on your Dashboard from one of your features, such as your visitor numbers or your latest notifications. It has a link to that feature’s full screen. See Dashboard.

Draft

An entry that is not on your website. Only people who can sign in to the panel can see a draft. See Saving and publishing.

A link at the top of your website that opens a short list under it. In the menu editor, you nest a link under the one above it to put it in that list. The top link then stops being a link of its own. See Menus.

Entry

One item in one of your lists: one service, one review, one page. You open an entry to edit it. See The admin panel.

Favicon

The tiny picture in a browser tab. Set it with the Select Favicon or Change Favicon button. See Settings.

Featured

A switch on some entries. On its own it does nothing. It only matters when a block is set to show featured items only. See Services.

Font pack

A pair of typefaces: one for your headings, one for the rest of the words. You pick one on the Appearance page. See Appearance.

Hero

The big band at the top of a page: a photo or a video, with your headline and buttons on top. See Showcase Heroes.

Landing page

A page with one job, made for an ad, a flyer or a QR code. It lives at an address that starts with /lp/. See Landing Pages.

Lead

A message from a customer, sent through your contact form or your quote form. Every one of them lands in your inbox in the panel. See Leads.

Live View

A button that opens the entry you are editing on your live website, so you can see what a visitor sees. See Saving and publishing.

Media folder

A folder in your Media Library that keeps files tidy, such as one per job. It changes nothing on your website. See Media. It is not the same as a photo folder on the Media Folders screen under Plugins, which feeds your gallery albums. See Media Folders.

Media library

The one place every photo and file you upload is kept. Upload a photo once, then use it on as many pages as you like. See Media.

Two different things carry this name. Plugins, then Site Layout, then Navigation, holds the row of links across the top of your website, plus the links in your footer. See Menus. Content, then Food Menu, then Menus (Food), is a food menu with dishes and prices. See Menus (Food).

The screen where you edit the menus of links on your website. Find it under Plugins, then Site Layout. See Menus.

Notification

A note that something happened on your website, such as a new lead or a paid order. It can also be sent to your email. See Notifications.

One-of-a-kind entry

A list that holds exactly one entry, because your business only has one, such as Service Area. You open that entry and edit it. You never use Add New there. See The admin panel.

Page not found

The screen a visitor gets when they ask for an address your website does not have. It is also called a 404. You can set what it says on the 404 Page screen. See 404 Page.

Palette

The set of colors used across your whole website. There are eighteen to pick from, and picking one changes every page at once. See every one, light and dark, on Step 3: Choose your colors, and the steps to change it on Appearance.

Parent page

A page that another page sits under. Give a Warranty page the parent Support, and it lives at /support/warranty. See Pages.

Passkey

Your device standing in for a password. Your fingerprint, your face or your device PIN unlocks it, and there is nothing to type or forget. See Signing in.

Pending changes

A yellow tag meaning you have edited a published entry but not published the edit. The public still sees the old version. See Saving and publishing.

Plan credit

One free billing period of a customer’s plan. It comes off their next renewal on its own, with nothing for you to do. A customer can earn one by sharing their referral code. See Customers and Subscriptions.

Plugin

One extra feature built into your website, such as your lead inbox or your alert banner. Every site gets its own set. See Plugins.

A small box that opens over a page, such as a newsletter signup or a short offer. You choose when it shows and on which pages. See Popups.

Project credit

One unit of work you owe a customer who bought a bundle in your shop: five lawn cuts, or one site change. You spend them from the Customers tab, and the customer sees the balance on their account page. It is not the same as a plan credit. See Customers.

Publish

Puts your saved work on the live website, right away, once you confirm. It is a separate step from saving. See Saving and publishing.

QR code

A square pattern a phone camera can scan to open a link. The QR Codes add-on makes them in your colors, with your logo. See QR Codes.

Redirect

A signpost at an old web address that sends anyone who lands there to a new one. Visitors never notice it happen. See Redirects.

Referral code

A six character code every shop customer who has paid or signed in gets on their account page. A friend types it at checkout and gets money off. The customer who shared it earns a reward. See Customers.

Restricted key

A key from Stripe that lets your website do only a few things, such as take a payment. It cannot move your money. See Connect Stripe.

Revision

A copy of what an entry said before you changed it. The panel keeps them, so you can look up old wording or put it back. See Saving and publishing.

Role

What somebody is allowed to do in the panel. There are five, from Subscriber who can only look, to Admin who can do everything. See Users.

Schedule

Two different things carry this name. The Schedule button on an edit screen sets a time for an entry to go live on its own. See Saving and publishing. The Schedule screen under Plugins lists where you will be and when. See Schedule.

Section

On a food menu, a section is a group of dishes under one heading. See Menu Sections (Food).

Service area

Your list of the towns you work in. Many styles show it in the footer. See Service Area.

Service area page

A whole page about one town, with its own address, its own photo and its own words. That is a different thing from the list above. See Service Area Pages.

A one time link, emailed to you, that lets you in with no password. It is also called a magic link. The panel uses one to sign you in: see Signing in. Your shop customers get one too, to reach their account page: see Customer accounts.

Slug

The last part of an entry’s web address, such as kitchen-remodels. Set it once, while the entry is new, then leave it alone. See Saving and publishing.

Sort order

A box that sets which entry comes first. The lowest number goes first, and an empty box counts as zero. See Services.

Spam

A lead that looks like it came from a robot. It is kept and flagged, no email goes out for it, and it is thrown away after 30 days. See Leads.

Stripe

The company that takes the card payments on your website. You keep your own Stripe account, and the money lands there. See Connect Stripe.

Style

The shape of your website: what the header, the menu and the footer look like. There are ten, such as Trades, Bistro and Garage. An Admin user picks one on the Appearance page. It is not a color scheme. See Your website’s style.

Submission

A reply to a form you built yourself. Those land under Submissions, not in your leads inbox. See Form Designer.

Tag

A short label. Two kinds exist. You put tags on a lead to sort your inbox. See Leads. You put tags on posts and projects so readers can find more on the same topic. Each one gets its own page. See Tags.

Testimonial

One customer quote. You write it once, and it shows on every page that has a Testimonials block. See Testimonials.

Trash

Where an entry waits after you move it there. It is a junk drawer, not a shredder, and you can take things back out. See Saving and publishing.

Unpublish

Takes an entry off your website and keeps it, word for word. Publishing puts it back. See Saving and publishing.

Utility bar

The thin strip above your header, holding your phone number or your hours. Every style can show one. See Utility Bar.

Version number

The number after Lookout Ridge IT in the bottom left corner of the panel. Send it to us when you ask for help. See Getting support. Your website carries a second number, in its footer. See Is this manual for my site?.

Webhook

A message one website sends another when something happens. Stripe uses one to tell your site an order was paid. See Connect Stripe.